I previously built a business where I was trapped in the business, missed a $500k acquisition offer, and I made all the mistakes the author identified in the book.
I burned it to the ground, and starting over from scratch in a different sector, but I became obsessed with knowing how to do it right this time, and this is probably the best book on the subject
I have read a number of them, however with this one, it is like the author is aware that the person he is talking to is out of his depth, so he really makes it so easy to understand as if he was talking a young child, making it really easy to grasp instead of using industry jargons.
The examples and stories in the book are so practical and feel familiar, that you leave each chapter knowing much more than before.
Highly recommend it to anyone who is looking to build a successful, Buyable business.