The Traction Equity Library

Insights of a Maverick Exit Advisor by Steve Preda

The diary of 12 years of investment banking in Central Europe and the United States.


“Steve’s experiences and anecdotes are immediately applicable to anyone running a business. His points of view are provocative, enlightening and a lot of fun to read. This book will make you better at your business and bring a smile to your face.”


Matt Williams, Managing Partner, Brand Federation

Insights of a Maverick Investment Banker by Steve Preda

Steve’s lessons for business owners about selling entrepreneurial companies in Central Eastern Europe.


“This is a great read that covers all the bases about selling a business, including examples from the author’s experience, that are both instructing and entertaining. Having read this short book, I am in a much better place to consider the factors that go into a business sale decision. If you are thinking of buying a business, or own one that you might one day sell, I highly recommend this book.”


Jeremy Ford, Owner/President, RVA Restoration