E-commerce has revolutionized the way we shop, but there is still a long way to go. The future of e-commerce and payments processing is the topic of discussion in the latest episode of the Management Blueprint podcast, featuring Jordan Gal, the founder of Rally. In this podcast, Gal shares his insights on how his company is leading the charge towards a more flexible and merchant-controlled shopping experience.
Gal’s journey began in e-commerce, where he was responsible for conversion optimization. This led him to create Rally, a technology solution that creates a seamless checkout experience for customers. But Rally isn’t just about improving checkout—it’s about anticipating future trends in the market and building something unique.
According to Gal, e-commerce is moving towards an unbundling scenario, where merchants have more control over their checkout process. This demand for flexibility and control is not being met by traditional e-commerce platforms, which were not built that way 10 years ago. Therefore, Gal believes that the future of e-commerce should look different from what it looks like now, and it should be the merchant’s choice.
The unbundling trend in e-commerce isn’t just about checkout. It’s about bringing the buying experience closer to where the shoppers are, such as on social media platforms like TikTok, YouTube, and Instagram. Gal believes that the current payment processing system will not survive in its current form and that many well-funded parties, including banks, credit card issuers, and Apple, are looking to disrupt themselves and find new ways to pull more margin from payment processing.
So, what is Gal’s vision for Rally? It’s incremental. Phase one is offering merchants a better checkout experience that increases their conversion and average order value. Phase two is to grow the network, and phase three is when merchants and shoppers are in a network together, allowing them to transact directly. This is not an overnight thing, but Gal believes that the challenge is staying alive long enough to see it come true.
In the end, Gal’s message is clear: technology has lowered the friction in the buying process, making it easier for consumers to make purchases. It’s time for businesses to keep up with the latest technology trends in payments and e-commerce to stay ahead of the game.
As the e-commerce industry continues to evolve, it is important for merchants to stay ahead of the curve. The unbundling of e-commerce is a trend that is gaining momentum, and it is essential for merchants to have more control over their checkout process. Rally is leading the charge towards a more flexible and merchant-controlled shopping experience, and it is exciting to see what the future holds for this innovative company.
In conclusion, the future of e-commerce is all about flexibility and control for merchants. The unbundling trend is here to stay, and it is up to businesses to keep up with the latest technology trends to stay ahead of the game. With companies like Rally leading the charge, the future of e-commerce looks bright, and we can’t wait to see what’s next.
If you want to learn more about Rally and Gal’s journey as a founder, check out their website and follow him on Twitter or listen to his podcast, The Bootstrapped Web Podcast. Don’t forget to check out the full Management Blueprint Podcast episode with Jordan, here.