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Map the competitive forcefield of your business and adjust your position to improve your market position and profitability.
Identify, purify and deepen the positioning of your products and woo customers from less well-positioned competitors.
Articulate how your products are different and why your target customers should prefer them.
Identify the constraints that your business has overcome in a unique way, or is still facing.
Articulate your existing and potential Brand Promises by leveraging the unique ways you’ve overcome constraints in your business, and how you can neutralize them in the future.
Take the output of your Brand Promise Articulator™ to identify any Unique Activities your business is already performing, and use your Brand Promises to brainstorm additional Unique Activities.
Discover and develop a unique way to maximize the profitability of your business, by leveraging your most precious constraint.
By identifying the 5-7 unique Flywheel Themes™ of your business, you can create an intentional model for propelling your business to increasing heights.
Generate more Unique Activities, using your Flywheel Themes, the The 6 Business Levers™ and The 5 Technology Levers™.
Tweak your Unique Activities so that they fit well with your Positioning Statement and with each other, and develop tactics to optimize them.
Compile your Unique Activities discovered with the Unique Activity Formulator and the Unique Activity Generator tools, and optimized with the Unique Activity Optimizer tools into a Strategy Stack.
Make your products or services stand out in the mind of your customers and your employees, and create more differentiation and brand loyalty by coining branded terms for your business.
Create viral growth and strong competitive advantage for your business by brainstorming how the six network effect approaches might be applied for your products or services.
Brainstorm ways to eliminate the five causes that can diminish your Network Effects.
Scale your network effect products by creating Acquisition Loops and Engagement Loops. Break down each Acquisition on Engagement Loop into its elements and individually optimize them.
