84: Build Topical Authority with Charles Frydenborg

Charles Frydenborg is the CEO of MarketMuse, an AI-driven platform that helps transform how content creators research, plan, and craft their content. We talk about how to keep up with Google’s ever-changing search algorithm, the key elements of an effective content marketing strategy, and why written content is here to stay.

 

Time Stamps

[00:32] Getting to know Charles Frydenborg

[02:34] Charles’ experience with management blueprints

[04:51] Charles shares his favorite parts of the EOS framework

[06:09] How MarketMuse helps businesses improve the quality of their content

[08:23] How to keep up with Google’s ever-changing search algorithm

[09:48] The key elements of an efficient content marketing strategy

[14:22] Natural Language Generation(NLG) and why it’s so important

[14:53] The future of content marketing

[17:37] The growth of video content and why written content is here to stay

[18:47] The biggest challenges affecting AI-powered software companies

[20:43] MarketMuse’s big, hairy, audacious goals

[21:35] How to measure and create good quality content

[23:22] Become an expert in your content creation strategy

[25:04] Parting thoughts

 

Links and Resources

Charles’ LinkedIn

Marketmuse.com

Charles’ email address: Charles@Marketmuse.com

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