Podcast: Play in new window
David Warschawski is the CEO & Founder of Warschawski, the #1 rated U.S. marketing communications agency. He is also the founder and managing partner of W Ventures, a VC firm that provides early-stage startups with venture capital, marketing support, office space, and mentorship. We talk about brand values, emotive branding, and the effectiveness of intent-based marketing.
Timestamps
[00:47] David’s entrepreneurial journey
[02:58] David’s experience with management blueprints
[03:56] Brand values: A competitive advantage for your business
[06:51] The circle of goal setting
[08:12] Values that define Warschawski’s brand
[08:54] Making your brand stand out with emotive branding
[10:25] How emotional branding helps businesses stand out from the competition
[11:36] Practical examples of emotive branding
[14:56] How emotional branding speaks to consumers’ heart
[16:44] Clever ways to make your digital agency stand out
[21:17] David’s definition of “marketing against intent”
[22:45] Intent-based marketing and why it’s so effective
[24:57] The pros and cons of the spray and pray marketing approach
[26:21] Most effective ways of identifying and evaluating early-stage companies
[28:33] A simple but effective marketing strategy for startups
[31:08] Why data-driven marketing is more effective than making informed guesses
[32:09] W Ventures’ startup investment strategy
[36:06] Parting thoughts
Links and Resources
Beyond Entrepreneurship by James Collins
Buyable: Your Guide to Building a Self-Managing, Fast-Growing, and High-Profit Business
Complete the Buyability Assessment for Your Business