77: Invest from the Inside with David Warschawski

David Warschawski is the CEO & Founder of Warschawski, the #1 rated U.S. marketing communications agency. He is also the founder and managing partner of W Ventures, a VC firm that provides early-stage startups with venture capital, marketing support, office space, and mentorship. We talk about brand values, emotive branding, and the effectiveness of intent-based marketing.

 

Timestamps

[00:47] David’s entrepreneurial journey

[02:58] David’s experience with management blueprints 

[03:56] Brand values: A competitive advantage for your business

[06:51] The circle of goal setting

[08:12] Values that define Warschawski’s brand

[08:54] Making your brand stand out with emotive branding

[10:25] How emotional branding helps businesses stand out from the competition

[11:36] Practical examples of emotive branding

[14:56] How emotional branding speaks to consumers’ heart

[16:44] Clever ways to make your digital agency stand out 

[21:17] David’s definition of “marketing against intent”

[22:45] Intent-based marketing and why it’s so effective

[24:57] The pros and cons of the spray and pray marketing approach 

[26:21] Most effective ways of identifying and evaluating early-stage companies

[28:33] A simple but effective marketing strategy for startups

[31:08] Why data-driven marketing is more effective than making informed guesses 

[32:09] W Ventures’ startup investment strategy

[36:06] Parting thoughts 

 

Links and Resources

David’s LinkedIn 

Warschawski.com

WVenturesLLC.com

Beyond Entrepreneurship by James Collins 

Buyable: Your Guide to Building a Self-Managing, Fast-Growing, and High-Profit Business

Complete the Buyability Assessment for Your Business

https://StevePreda.com