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Brian Burke is the founder and chief “Mac Man” at SellYourMac.com, the world’s most trusted and highest-rated Apple trade-in company. We talk about the booming market for second-hand Apple products, the benefits of exceptional customer service, and LinkedIn profile optimization strategies.
Timestamps
[00:34] Brian’s entrepreneurial journey
[02:21] The booming market for second-hand Apple products
[03:32] The type of Apple products Brian and his team purchase and the ones they don’t
[04:28] Brian’s experience with management blueprints
[06:50] The benefits of exceptional customer service
[08:42] Scaling customer service in a growing organization
[09:48] The average lifespan of Apple products
[12:32] How to know when it’s time to upgrade your computer or laptop
[12:47] Brian’s ideal buyer persona
[15:41] How personal touches drive repeat business
[16:50] Brian’s formula for building a solid company culture
[17:42] Sell Your Mac’s company purpose
[18:59] Brian’s 10-year vision for Sell Your Mac
[20:17] How to optimize your LinkedIn profile like a pro
[23:36] Parting Thoughts
Links and Resources
Complete the Buyability Assessment for Your Business
https://StevePreda.com