58: Automate Your Bestseller with Alinka Rutkowska

Alinka Rutkowska is the CEO of Leaders Press, a USA Today and Wall Street Journal best-selling press. We talk about how writers can turn their books into bestsellers, the benefits of using books to grow your business and the differences between self-publishing and traditional publishing. 

 

Timestamps 

[00:52] Alinka’s entrepreneurial journey 

[02:52] Why few people enjoy success with their first book

[03:47] Alinka talks about her first book 

[05:13] Alinka’s experience with management blueprints

[08:27] Asana App: What is it and how to use it

[11:29] EOS integrators and the critical role they play within an organization

[15:08] How to use books to grow your business

[20:07] Why your books don’t have to be bestsellers to help you grow your business

[21:48] The different types of best sellers and how they are ranked 

[25:56] Self-publishing versus traditional publishing

[29:30] The advantages of using a traditional publisher 

[32:50] The pros and cons of setting up a book with IngramSpark

[34:01] The benefits of using Simon and Schuster to publish and distribute your books

[36:06] Parting thoughts

 

Links and Resources

Alinka’s LinkedIn

Alinka’s Website: LeadersPress.com

Traction by Gino Wickman

Outsource your Book by Alinka Rutkowska

Asana Project Management Software

Steve Preda’s Book: Buyable

Complete the Buyability Assessment for Your Business

https://StevePreda.com