32: Speed Up Into The Curve with Lee Wochner

Lee Wochner is the CEO and creative strategist of Counterintuity, a full-service marketing agency based in Burbank, California. We discuss how to launch successful marketing campaigns, craft eye-catching messaging, and how to identify and measure social impact.     

 

Timestamps

[01:28] Lee’s entrepreneurial journey from playwriting to digital marketing

[05:08] The main messaging behind Lee’s brand: Counterintuity

[08:11] How Lee built and scaled his company

[10:51] How EOS impacts a company’s growth

[12:35] Lee and his company’s 10-year target

[13:56] Strategic differences between nonprofit and for-profit companies

[16:04] How to instantly grab your reader’s attention

[19:05] Balancing strategy, marketing, and design 

[23:16] How to conceive an identity that’s unique to your client

[27:36] How to launch marketing campaigns that attract your ideal customer

[34:20] Definition of a high-performance marketing machine

[39:25] Dissecting the ‘marketing for now’ strategy  

[43:20] How to identify and measure social impact

 

Links and Resources

Lee’s LinkedIn

Lee’s Website

Lee’s Marketing Whitepaper

Steve’s soon-to-be-published book

Steve’s blog

https://StevePreda.com