Podcast: Play in new window
Mike Wittenstein is the founder of StoryMiners, a consulting firm in Atlanta, Georgia. They help businesses translate strategies into customer experiences. Previously, Mike was a media personality and spokesperson for IBM. We discuss how StoryMiners utilizes design to create value for customers and the frameworks behind their processes.
Timestamps
[01:19] Mike Wittenstein’s journey into entrepreneurship
[03:06] Business lessons from IBM
[05:29] Experience design creates value
[07:57] Design is a problem-solving tool
[11:26] Turning strategies into stories
[15:00] What leaders have to do differently
[15:51] How StoryMiners looks for value creation points
[20:00] How a good strategy resonates with people
[21:07] StoryMiners’ Promise Map
[29:17] Objectives and Key Results Framework
[31:26] Measure what generates value for your client’s customers
[32:35] How StoryMiners optimizes design for greater outcomes of value
[36:42] Transitions Optical Retail Experience
[39:48] Clients want to see their ideas become real
[45:10] Leaders should set goals and design the path to attain them
Links and Resources
https://StevePreda.com
