Podcast: Play in new window
Justin M. Nassiri is the CEO of Executive Presence, a social media service that provides a fully managed LinkedIn presence for top CEOs in a way that is authentic, efficient, and measurable. We discuss the benefits of having a CEO who is active on LinkedIn, ways to stay top of mind on LinkedIn, and why managing a personal brand is a full-time engagement.
Time Stamps
[00:44] Justin’s entrepreneurial journey
[02:30] The evolution of Justin’s business
[06:00] Justin’s experience with management blueprints
[10:00] The best way to post on LinkedIn
[11:57] Why CEOs should rethink their social media presence
[16:55] How to monetize your executive branding efforts
[21:27] Ways to become relevant daily on LinkedIn
[22:38] Do CEOs need to become active on social media?
[26:33] Parting thoughts
Links and Resources
Steve and Greg Cleary’s Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve – Stevepreda.com