153: Build a Lead Gen FlyWheel with Tyler Sickmeyer

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Tyler Sickmeyer is the marketing thought leader and Founder of Fidelitas, a full-service marketing and advertising agency that serves clients worldwide. He is also the owner of the San Diego Sharks Basketball Team. We discuss the easiest way to build a lead gen flywheel, the benefits of investing in a professional sports team, and how to maximize the ROI of your social media campaigns.

Time Stamps

[00:50] Tyler’s entrepreneurial journey

[02:33] Tyler’s experience with management blueprints

[05:47] The main cogs in the Omni-channel Flywheel

[07:28] How to maximize your social media return on attention

[10:17] Leveraging the different types of media to drive brand awareness

[12:38] Understanding the strategic partnership approach

[17:20] Tyler’s first action when interacting with a new client

[19:17] Why Tyler invested in a basketball team

[23:33] Parting thoughts

Links and Resources

Steve and Greg Cleary’s Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain