132: Leverage a Communication Canvas with Caleb Gardner

Caleb Gardner is a sought-after speaker and founding partner of 18 Coffees, where he helps leaders navigate change and get a foothold in the future. He is also the author of the recently released No Point B: Rules for Leading Change in the New Hyper-Connected, Radically Conscious Economy. We discuss the rules for leading change, the importance of prioritizing change initiatives, and how to articulate a message for different stakeholders.

 

Time Stamps

[00:50] Caleb’s entrepreneurial journey

[02:46] What Caleb learned managing Obama’s Twitter account 

[04:58] What is the Communication Canvas?

[06:30] The four main elements of the Communication Canvas

[09:32] How to articulate a message for different stakeholders

[11:52] Caleb’s new book: No Point B

[15:04] Understand that change never stops

[16:30] What it takes to do change well

[18:41] Confusion and distraction in change management

[22:00] The importance of prioritizing change initiatives

[23:54] Why you need to create time for social impact

[26:18] Parting thoughts

 

Links and Resources

Steve and Greg Cleary’s Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain

Calebgardner.com

Caleb’s LinkedIn

No Point B: Rules for Leading Change in the New Hyper-Connected, Radically Conscious Economy by Caleb Gardner 

The Changemaker’s Toolkit