127: Create a Content Engine with TJ Bonaventura

 

TJ Bonaventura is the Co-Founder of StudioPod, a full-service podcast media and production company based in Mexico City. We talk about the processes of using podcasts to create a content engine, how to repurpose your podcast content, and the best ways to promote your podcast. 

 

Timestamps

[00:27] TJ’s entrepreneurial journey

[03:19] What is the Podcast Solar System?

[06:33] How to develop a successful podcast strategy

[09:28] Effective ways to repurpose your podcast content

[12:10] How to know if your podcast is successful 

[15:01] Why it’s an exciting time to be in the podcasting space

[17:03] How to know the type of people listening to your podcast

[17:52] Best ways to promote your podcast

[20:10] Tips for turning your podcast into a blog

[23:33] How StudioPod helps businesses produce podcasts

[26:21] Parting thoughts 

 

Links and Resources

Steve and Greg Cleary’s Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain

Mbppod.com

TJ’s LinkedIn

Studiopodmedia.com