Podcast: Play in new window
TJ Bonaventura is the Co-Founder of StudioPod, a full-service podcast media and production company based in Mexico City. We talk about the processes of using podcasts to create a content engine, how to repurpose your podcast content, and the best ways to promote your podcast.
Timestamps
[00:27] TJ’s entrepreneurial journey
[03:19] What is the Podcast Solar System?
[06:33] How to develop a successful podcast strategy
[09:28] Effective ways to repurpose your podcast content
[12:10] How to know if your podcast is successful
[15:01] Why it’s an exciting time to be in the podcasting space
[17:03] How to know the type of people listening to your podcast
[17:52] Best ways to promote your podcast
[20:10] Tips for turning your podcast into a blog
[23:33] How StudioPod helps businesses produce podcasts
[26:21] Parting thoughts
Links and Resources
Steve and Greg Cleary’s Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain