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Rob Ashton is the founder and former CEO of Emphasis, a global leader in the professional writing consultancy space, having served some of the biggest tech companies in Silicon Valley and high-ranking government agencies. We discuss how entrepreneurs can release functions in their businesses, critical considerations before hiring your first salesperson, and how to make your words come alive.
Time Stamps
[00:55] Rob’s entrepreneurial journey
[02:50] How to make your words come alive
[05:26] Why you need to eliminate adjectives from your writing
[08:12] What is a Sequential Function Release?
[13:37] Key considerations before hiring your first salesperson
[16:04] Operations management is a key business driver
[19:47] How Rob stepped down from the CEO role
[22:53] Why the business operator needs to be better than the entrepreneur
[24:46] Understanding silent influence and invisible medium
[27:49] Parting thoughts
Links and Resources
Steve and Greg Cleary’s Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
The Silent Influence Writing Course
Rob on Twitter
Rob’s LinkedIn